Do people know who you are?

No body is going to buy what you sell if they don’t know you exist. This can be one of the biggest challenges for start ups and new business ventures. Many entrepreneurs and small business owners relay on networking as means of attracting new customers, but still don’t manage to get the recognition they’re looking for. So how do you get noticed when you network?

Getting Noticed:

Showing up on a regular and consistent basis is probably the single most important thing you can do to get noticed. Most network meeting are comprised Continue reading Getting_Noticed →

Building that know, like, & trust relationship should be your #1 focus when networking:

We all purchase products and services from people we know, like, & trust. So what does that have to do with networking? A referral is very much like a sale. In fact, the person referring your product or service is acting as the sales conduit. If the potential client isn’t satisfied, it’s often the sales person that wears the dissatisfaction. Just as we buy from people we know, like, & trust, so we refer business to those we know, like, & trust.

You need to establish this know, like, and trust relationship before you can Continue reading Know, Like, & Trust →