Social Media 101 – Introduction

Social Media For Business


Yellow-Pages1Baby Boomers, Generation X, and most Millennials will likely remember The Yellow Pages. If you didn’t know where to get something, or just wanted to check pricing, you picked up the Yellow Pages. It was the #1 and sometimes, the only place to find where to get products and services. If your business was not listed in the Yellow Pages, it was unlikely that your potential customers would find you.

Enter The Internet

Internet 1As the internet rolled into offices & living rooms through the late ’90s and early 2000, businesses began to create websites to engage their existing clientele and attract new customers. Now, as we close up the second decade of the 21st century, the Yellow Pages are on-line, and businesses have a whole new bag of tools for marketing, sales, and promotion.

Searching for You

Search 1As before, where if you weren’t in the Yellow Pages people were not likely to find you, if you do not have a website and are not active on Social Media, people are not likely to find your  business. Think about it: What do you do when you want to purchase a product or service? You pick up your phone and … Not only can you find potential suppliers for what you’re looking for, you can compare pricing, get product details, and see what others have to say about both the product as well as the company offering it.

What can Social Media Marketing do for you

Social Media Marketing helps you:

Social Media 1

  • Increase Brand Awareness
  • Generate Leads and Boost Conversions
  • Foster Relationships With Customers
  • Learn From Competitors

In this series we will look at the various Social Media Platforms, who’s on them, the marketing tools/options they offer, and how you can leverage them to grow your business. In our next post, we will take a look at who your clients are, and where to find them on Social Media.


© Surrey Networking 2020.01.23